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Reach valuable prospects and current customers through the American
Express® Cardmember Information Page (CIP). CIP is a marketing
opportunity that lets you channel exclusive promotional offers to
American Express Cardmembers either nationally, regionally or by Card
product. It is a cost-effective way of delivering high-value,
high-spending customers to your business. The page is part of an
innovative billing system which allows targeted communications to Cardmembers. It is sent to Cardmembers every
month as part of their billing statement and contains details of
exclusive offers.
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An opportunity to increase sales |
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A CIP message is a highly effective way of generating
increased sales, both by attracting new customers and by
keeping your existing customers loyal. It is also extremely
easy to implement, because it allows new offers to be featured
on a monthly basis. Offers are provided by a number of industries,
such as retail, restaurants, and lodging.
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Use our expertise |
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American Express will help you target your message to the
right audience, based on the extensive information contained
in our Cardmember database.
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What we need from you |
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Before completing the application form, please ensure that your offer meets the following conditions:
- Is offered exclusively to American Express Cardmembers and is better than any other promotion/s you may be running at the same time
- Represents a benefit or saving of at least 15-20%
- Appeals to the majority of Cardmembers
- Is valid for at least two months
- Cannot be repeated within three months
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Is your offer compelling? |
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Before completing the application form, please ensure
that your offer meets the following conditions:
Is your offer worth the Cardmember picking up the phone?
Can they see a tangible benefit? It does not have to be
money off. It could simply be an exclusive invitation to
a special preview, or an opportunity that is not
available to non-Cardmembers. Try to make your offer new and exciting.
A little imagination can make all the difference.
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Is your offer straightforward? |
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The simpler the better, as far as offers are concerned.
If you have to add complicated terms and conditions, you
are more likely to put people off. It will also make it
harder for our copywriters to express the offer clearly.
Having said that, it is important to include a time deadline
so that Cardmembers are motivated to act immediately.
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Is your offer easy to take advantage of? |
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Make it clear what you want Cardmembers to do — and by when.
If your offer is dependent on a reservation, only give one
number to call, preferably freephone. Make sure your staff
are briefed to expect the calls and that the offer is available
at all outlets (or specify if restricted to certain locations.)
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How to make an offer |
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- Complete all sections of the application form below, giving full details of your offer. The more information you provide, the more likely it is to appear and the better targeted it will be.
- Submit the form at least eight weeks before you want the message to appear.
- American Express reserves the right to approve the offer and the message text. Once accepted, you will be sent the offer text for checking and approval by a specified deadline
- Ensure all relevant staff are aware of the offer details.
- If your offer cannot be accommodated, American Express will contact you.
- It is a condition of the message appearing that you keep track of the number of responses to the offer and at the end of the validity period send the final number to your American Express representative.
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This document is in PDF format, which requires the
Adobe Acrobat Reader.
Acrobat and the Acrobat logo are trademarks of Adobe Systems Incorporated.
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There is limited space available, so priority
is given to the best offers for our Cardmembers. Some offers
may not be accepted. There will be a participation fee for each media communication.
For further information please call 0 2273 5100.
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In bringing you this opportunity American Express
guarantees to observe Cardmembers' privacy rights under both the law and our Company code
of conduct.
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